Google recently announced it is rebranding its iconic AdWords advertising program that launched in 2000. Google AdWords will become Google Ads, and the company is launching two additional programs: Google Marketing Platform and Google Ad Manager. Google Ads is designed Read more
As Amazon finds success encroaching on Google’s territory by leveraging its marketplace as an ad platform, Google continues to play both defense and offense to take advantage of its traffic. In March, Google added Shopping Actions that allow customers to Read more
Google Product Manager for Search Keywords Miguel Villalobos published the following post to Google’s Inside Adwords blog about its new paid-search feature: From running shoes to cheap hotels to credit cards, and everything in between, people are searching for the Read more
The Google Shopping team recently published a blog post for online merchants and plugged some of the ecommerce platforms with which it has integrated: Retailers like you are always looking for the best ways to promote your products and reach Read more
If you advertise your products online using Google AdWords, expect to see a new user interface (or, “experience,” as Google calls it). This is not about new features – it’s a design overhaul to make it easier for business to Read more
Many online merchants were concerned when Google confirmed it was making a major change to the ads that appear on its search results pages, getting rid of AdWords ads that appeared along the right side of the page. A major Read more
Are you an AdWords advertiser? Were your sales down compared to last year’s Black Friday shopping period? With time running out on the 2015 holiday season, Google brings some extra information to help boost your automated bid performance. Google revealed Read more
Tweaks and adjustments happen regularly with Google’s bread-and-butter AdWords service, with an eye on helping its customers benefit from advertising with this dominant online service. The days leading to the traditional start of the holiday shopping season find the company Read more
Online merchants know what they want to sell to their target markets and plan their inventories accordingly. But as visitors stop by websites to do their shopping, what they want could be something the store doesn’t normally stock. Gaining this Read more
Retailers prefer to control the shopping experience, but getting shoppers to go through the purchase process on a mobile device isn’t easy. Google is working on a solution that makes it possible to buy directly from an ad, it confirmed. Read more
