FedEx announced a new commerce platform called fdx that will offer “end-to-end e-commerce solutions for businesses of all sizes – all in one platform.” The company announced the platform at the National Retail Federation’s Big Show on Sunday.
In the fall, it will add the following digital capabilities:
- Optimize order fulfillment. Integrate real-time FedEx network insights into order management systems. This will help surface optimal shipping routes and speeds for more efficient, cost-effective deliveries.
- Create a custom post-purchase experience. Match brand standards from order tracking to returns. This capability will provide transparency with delivery dates and accurate shipment updates.
FedEx said fdx will make it easier for companies to grow demand, increase conversion, optimize fulfillment, and streamline returns. FedEx CEO Raj Subramaniam said it will use insights from moving 15 million packages per day to transform into a digitally-led business.
“Through fdx, we will enhance our longstanding relationships with merchants of all sizes to help them optimize and grow their businesses through digital intelligence,” Subramaniam said.
fdx will help merchants make more strategic logistics decisions from point of demand to delivery and returns. The official launch of the platform is planned for fall 2024 but is currently available as a private preview upon request by visiting the FedEx website.
In addition to the new capabilities described above, the platform will bring together existing capabilities including ShopRunner; tracking and updates; detailed carbon emissions data; and streamlined returns.
