Google wants to be the first place people start their online shopping trip, and last week, it announced how it could help holiday shoppers find deals and introduced some price-tracking tools.
Google said this year it will have access to twice the number of deals as last year, pointing to its dedicated deals page that organizes “millions” of promotions from thousands of brands and retailers. You can search for the term “shop deals” or go directly to the Shop Deals page on Google.
Google also announced new features in Chrome to help shoppers gain insight into and track prices, offering the following descriptions:
See price insights in Chrome
It’s a common dilemma: You’ve found the perfect gift, but there’s a nagging question in the back of your mind: Will the price drop after I buy? More than a quarter of people say they procrastinate holiday gift-giving because the gift may be available at a lower price later.
To help settle this predicament, today we’re bringing our price insights features, already available on Search, to Chrome on desktop.
When these insights are available on a shopping site, you’ll see a “Shopping insights” label in the Chrome address bar. Click on it to open a new section in the Chrome side panel that will show that product’s typical price range and a price history graph for up to the last 90 days.
Track prices in more places
We’re also making it easier to set price drop alerts from both Search and Chrome. When you’re looking at a product on Search from Chrome on your mobile device, you can now click the bell icon next to the product name to get email and push notifications if that product’s price drops from retailers across the web. You can also easily bookmark products in a new Shopping list folder in Chrome on desktop, and get price tracking updates if available.
Google also launched its annual Holiday 100 gift guide based on the year’s trending searches – see more on the Google Keyword Blog, “How to find holiday shopping deals on Google.”
