Walmart Runs Sale on Incentivized Reviews

Walmart is running a sale for merchants on incentivized reviews through its Review Accelerator Program. Sellers can receive 50% off on up to 100 incentivized reviews on eligible items.

The Walmart Review Accelerator Program encourages customers to share their feedback after purchasing an item on Walmart.com by rewarding them for a “true, accurate, and honest review in exchange for a digital reward that can be used toward their next purchase on Walmart.com.”

Sellers are charged a fee per review – with the current promotion, the discount for enrolled items expires on November 27, 2023.

Note that all customers are “Verified Purchasers,” meaning Walmart has verified they have purchased the participating item. (Customers don’t know about the incentive before making a purchase.) Walmart also notes that it will not modify or remove a review through the program unless it meets the guidelines for removal.

Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.