Amazon to Supplement Product Images from Other Sellers

Amazon requires three images on each product detail page, and it will begin using images from other sellers to fill in any gaps. The marketplace announced the new policy on Thursday.

“Previously, product detail pages displayed images from one selling partner,” Amazon stated. “With this change, if required images are missing from the product detail page, images from multiple selling partners or Amazon will be added when available.”

Sellers who wish to report an incorrect image should contact Selling Partner Support, according to the announcement.

The first comment from sellers commenting on the policy expressed concern over the new policy: “Amazon should only allow pictures provided by the brand owner. Are you saying that any seller can now submit pictures that could violate licensee/licensor agreements that dictate how products are shown, logos are used, etc.? Any seller can submit pictures that could potentially be inaccurate or misleading? Only the brand owner should have the ability to load the images. Amazon should reconsider this decision.”

Another seller said they believed Amazon’s “multi contributor” policy aided in the problem of ASIN hijacking.

The new policy takes effect on January 31, 2024.

Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.