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eBay Lets Sellers Point and List with Magical AI Tool

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eBay Lets Sellers Point and List with Magical AI Tool

eBay is letting employees use a “magical” new AI tool to automatically generate listings with only an image, and it will release it to the public in the coming months. eBay announced the new tool in a blog post on Thursday, writing: “eBay’s new magical listing tool uses artificial intelligence to extrapolate details about listings from images. Sellers can list items with ease, and buyers can access more information about potential purchases.”

Sellers in the US already have access to a tool through the eBay app where they can add a title and category and opt to have eBay’s generative AI fill in the description. Sellers got their first inkling of the tool in May when eBay unleashed it without warning. eBay has said that as of late July, over 95% of sellers who tried it opted to use the AI-generated descriptions, including those with edits.

The new tool announced on September 7th takes the process further: “Our new image-based magical listing tool allows sellers to take or upload a photo in the eBay app (iOS-only for now) and watch AI fill in item information details. From a simple photo, AI can write titles, descriptions and add vital information, which could include product release date, detailed category and sub-category, and can combine with eBay’s other tech to suggest a listing price and shipping cost.”

eBay published an accompanying post on Thursday to describe its “commitment to responsible AI” featuring an interview with Dr. Anna Zeiter, eBay’s Chief Privacy Officer, Associate General Counsel for Privacy, Data & AI.

Zeiter said eBay was working to ensure it’s transparent about AI and that the technology is unbiased and carries no discriminatory outcomes; and that it is consistent across eBay and respectful of user privacy.

“All of our AI systems and models should be continuously tested, re-tested, and monitored to ensure that they remain fair and safe,” she said. “We’re also committed to having human oversight in our AI work; we see AI as a tool to augment human capabilities, rather than to replace them. By keeping real people in the loop and also continuing to offer non-AI, human alternatives, we can ensure fairness.”

eBay has a global standard in place for “responsible AI,” Zeiter said, and is in the process of establishing a responsible AI committee, whose members will include eBay’s Chief AI Officer Nitzan Mekel-Bobrov; eBay’s Chief Technology Officer Mazen Rawashdeh; and Senior Director for Responsible AI Lauren Wilcox.

eBay has already trained employees, Zeiter said, including sending out “Leading With Integrity” ethics training for all employees, worldwide.

“People might think from the outside that eBay is only a marketplace, but we’re much more than that,” Zeiter said. “We work in payments, advertising, first- and third-party integration, NFTs, marketing, fraud protection, anti-money laundering, all kinds of things. And it’s all AI-driven to some degree; over 200 teams at eBay are working on AI-related applications, spanning the entire company.”

Interestingly, Zeiter said eBay is mulling a labeling system so whenever something is created using AI, it’s labeled as an AI-generated item. “This will need to be ironed out, of course; AI is going to be integrated very deeply into technology in the future, and it will be vital to delineate what we need to convey to users and employees.

“But we think we will be able to take advantage of the possibilities of AI without losing sight of the fact that we are humans, working to help other humans achieve their goals and connect with communities all around the world.”

While the premise of AI-generated listings is to make it easier for sellers to list items – a sort of “point-and-list” process – if the technology doesn’t get it right, it could spell trouble. As one cynical seller wrote in reaction to Thursday’s announcement, “Can’t wait for the “Magical Returns” this should create.”

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

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Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

5 thoughts on “eBay Lets Sellers Point and List with Magical AI Tool”

  1. Here they go with that “magical” b.s. again?! Does eBay think its users are children? Why use idiotic terms like “magical”?

  2. Maybe they can MAGICALLY lower their take rates?

    Maybe they can MAGICALLY improve their HORRIBLE customer service?

    Maybe they can MAGICALLY stop with the “tech BS” and get back to concentrating on SELLING THINGS ONLINE?

  3. what can possibly go wrong? the cesspool can not keep the site free from hourly glitches.

    since the walmart dope wants these magical innovations, maybe he can make himself and the grifter disappear. abacadabra.

    since the cesspool wants to use AI for the listings, does that mean no more inads? highly doubtful

  4. Ebay has it backwards. Stamps originate from issuing countries and are assigned catalog numbers in Scott and other catalogs. Stamps can be described from catalog data, production varieties like grade, and condition data like quality. A program to build complete and accurate descriptions is simple. AI might be useful to build 60-character titles from the most important elements of the description and some understanding of searches that potential buyers may use. Unfortunately, eBay does not have a catalog number Item Specific. Most eBay search filters fail to include enough values or contain non-standard abbreviations. Many expensive stamps have inexpensive look-alike varieties. An AI “tool” would default to the least expensive, and most common variety. Someone selling a more valuable variety could lose their revenue if relying on AI. Sellers who settle on the first instance of a look-alike catalog listing may assign ridiculous prices to their offerings. Should the AI make the same error, who will be responsible when a buyer receives a nearly valueless look-alike stamp as described by an AI “tool”? 

  5. What could possibly go wrong, indeed. Let’s see: AI generated description is not accurate and buyer opens a not-as-described return? And eBay sides with buyer over its own AI tool? Own goal for sellers, AI, no thank you.

    To paraphrase Ina’s comment, what eBay needs is some magic to generate more sales on what is becoming a struggling platform. Nothing magic about how to do that: go back to the future by cutting fees, keeping listing simple, going all in on getting out of the way of sellers, and stopping coddling buyers. Mercari seems to have discovered that magic, the same magic eBay itself pioneered, back in the day.

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