If you use Google’s email service Gmail, you may have noticed interactive ads at the top of your inbox on mobile devices. Google has published a guide to show merchants how to advertise through Gmail ads. Here’s the announcement from the Inside Adwords blog posted by Matt Lawson, Director of Google Performance Ads Marketing:
Consider this: Gmail reaches over 1 billion users globally. By using Gmail ads, you can reach the right audiences and grow your business. We’ve published a new guide that will help you get the most out of Gmail ads campaigns. It covers topics such as:
- Showing your Gmail ads to the right people
- Enticing people to click on your collapsed ad
- Designing an expanded ad that converts
- Optimizing your Gmail ads for success
Learn how to create and set-up an effective Gmail ad strategy and make the most of your Gmail ad campaigns.
Source: Google Adwords blog post
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.
