Poshmark is celebrating Earth Day (“Earth Month”) by running live-shopping events. The sales will feature seven sustainable brands, which Poshmark said are engaging with their resale communities for the first time.
During the month-long program, brand partners will be holding live events on Poshmark for the first time, leveraging Poshmark’s Posh Shows product “to connect directly with their fans, support secondhand sellers of their brand, auction one-of-a-kind merchandise, and celebrate the durability and circularity of their products.”
Partner brands will auction exclusive and sample merchandise, while supporting resellers using Poshmark’s “Share Shows” feature,” a spokesperson explained, “inviting the community to auction their own pre-loved items from the brand, helping sellers make sales while giving a second life to items and diverting from landfills.”
Poshmark Chief Marketing Officer Steven Tristan Young said in Tuesday’s announcement: “By inviting brands to host Posh Shows for the first time, our partners will be able to build genuine connections with Poshmark’s highly engaged, environmentally-conscious community, all while helping our sellers make sales and working together to champion a more circular future for fashion.”
Throughout Earth Month, Poshmark will be spotlighting the secondhand community on its social channels and blog, and offering upcycling, sourcing, and packaging tips.
To encourage shoppers and sellers to embrace circularity, Poshmark is offering over $15,000 in Posh Credit prizes to those who list, Reposh, or purchase an item, or tune in to a Posh Show during eligible periods in April. Official rules can be found on the Poshmark website, and the calendar of events can be found on the Poshmark blog.
