Etsy told sellers their ads may appear in Google Shopping search results when shoppers use Google’s new Small Business filter, referring sellers to Google’s November 1st blog post announcing the feature. Etsy is currently testing the Google filter with a Read more
In some cases, shoppers searching Google can buy items from Etsy sellers without ever visiting the Etsy website thanks to the Google Partner Checkout program. Etsy told sellers on Friday that listings selected for its Etsy Offsite Ads program may Read more
Etsy will survive a consolidation in commerce, predicted CEO Josh Silverman, who painted a picture of the ecommerce landscape ahead. Silverman was speaking at a Wall Street conference last week and said there were hundreds of billions of dollars invested Read more
Once again, an online marketplace wants sellers to do the work to drive traffic to its site. While it can be a win-win, there’s an added challenge for Etsy sellers: they may end up paying extra fees for their off-Etsy Read more
Etsy grew the volume of sales (GMS) on its marketplaces Etsy and Reverb by 118% in the last quarter of 2020, year-over-year, it announced on Thursday, February 25, 2021, and it grew revenue by 129%. Etsy standalone GMS, or Gross Read more
Etsy began charging sellers for paid-search campaigns last year through a new Offsite Ads program, and now it will charge sellers for content marketing expenses using the same program. It’s a bold move (some might say brazen). If an affiliate Read more
Etsy addressed concerns over its Offsite Ads program, which is mandatory for sellers who do over $10,000 in sales/year. The lack of control is a major concern for some sellers and extends to which of their listings Etsy chooses to Read more
Etsy is providing a one-month grace period to any seller who needs extra time paying their bills due to the COVID-19 outbreak. The news came in an email from Etsy CEO Josh Silverman on Friday, and the devil is in Read more
Sellers who pay to list on Etsy expect the marketplace to invest in marketing and advertising to attract shoppers. If it does a good job in bringing in buyers, Etsy is rewarded by receiving commission fees from sellers. With a Read more
Ecommerce platform Shopify sent an email to Etsy sellers telling them, “we have your back,” an apparent reference to Etsy’s decision to force advertising fees on many sellers. Etsy made the good-news/bad-news announcement on Wednesday, telling sellers they were unbundling Read more
