eBay expanded the real estate it devotes to ads on search results pages, which it officially announced on Tuesday. “In addition to the top slots of search, Promoted Listings AdvancedBETA ads can now appear in three additional premium placements on Read more
eBay is making changes to its advertising program that effectively make more purchases subject to ad fees thanks to the “halo” effect. Currently, sellers pay an ad fee for a “direct” sale, which is when a buyer clicks on a Read more
eBay will devote this month’s chat session to the topic of advertising through its Promoted Listings Ad program. Members of the eBay Ads team will be on hand in the eBay discussion boards for an hour to answer sellers’ questions. Read more
eBay techies opened up about what goes into displaying auction ads to shoppers using “multi-objective ranking.” eBay sellers have been able to promote their fixed-price listings through Promoted Listings, and last year, eBay introduced a way for sellers to also Read more
To grow revenue, eBay is counting on sellers willing to pay extra to promote their listings, beyond insertion fees. On Thursday, it announced the expansion of its ad solution for auctions, and said there’s more to come. First introduced in Read more
eBay sales were down 10% in the third quarter of 2021 (July, August, September), year-over-year, while revenue rose 11%. The company processed 90% of payments volume on its platform and saw 12% more revenue from Promoted Listing ads in Q3. Read more
When eBay announced a new advertising program for sellers to promote their listings on the marketplace’s search listings, it sent a not-so-subtle message to sellers that paid advertising is going to be an essential element for running a successful shop Read more
eBay announced on Saturday that its new CPC (cost-per-click) ads are available to business sellers. The CPC ads, known as eBay Promoted Listings Advanced, is launching in beta testing. Note that eBay changed the name of its longstanding cost-per-sale program Read more
eBay introduced “cost-per-click” ads this month, but that’s not stopping the company from promoting its existing cost-per-sale ads, pitching them as a lower-risk way for sellers to get attention for their marketplace listings. eBay published a post on its eBay Read more
eBay is looking to further monetize its site by adding new advertising models, including Promoted Listings for Auctions and CPC Ads, as well as an “offsite” ad program, and it is investing aggressively in innovation in this area. Wall Street Read more
